As the woman rolls three of a kind, four of a kind or Yahtzee, gifts and people start appearing in her kitchen. It’s quirky and light, and it primarily targets the female audience, which is smart. Besides the basic elements of a game ad like gameplay and fun music, it also has some creative elements. There are many different types of ads for Yahtzee, which is a good strategy – diversifying ads is a smart move.
This one is quite different from typical mobile game ads and that makes it stand out. Considering this ad is running during the coronavirus outbreak where social distancing and quarantine are the current way of life, being able to play with friends while being apart is even more significant. You need to know all about current trends when it comes to game icons and visuals. You also need to study what your competitors are doing – the keywords, game titles they use, etc. According to ironSource, a video ad for a popular casual mobile game that was translated into Chinese got 15% more installs and a 40% increase in click-through rate . In countries like France, Germany, China, Korea, and Japan, localized mobile game ads do really well.
We also get your email address to automatically create an account for you in our website. Once your account is created, you’ll be logged-in to this account. The key to increasing conversions is to offer reactive in-game offers. For example, a user is stuck on a level – offer them a reward to help them get through it and advance in the game. Conversion data is the percentage of users who made a purchase that day.
Also, a huge aspect of a great first impression is the game’s overall designs and gameplay. “I’ve handled several mobile developer clients in the past, and I am also an avid gamer so I’ll answer this based on experience. Here go url are some thoughts on improving user retention from Mike Khorev, a marketing consultant with experience in mobile game marketing. Having 4% day 28 retention is considered good for most genres. However, you should aim for double if your game belongs to the classic genre . Well, according to GameAnalytics, if it’s 35% of more, your game is doing good. Let’s start with user retention – it’s one of the most important mobile game metrics.
Even though the English language and western culture have spread all over the world, in many places people still like to see ads in their local language. App Event Optimization allows you to optimize mobile game ads so that they’re shown to users who are likely to take a specific action within your game. So even though you can get a lot of installs, you might not be able to monetize your game, which is the end goal of every mobile game publisher.
Year over year, conversions have been steadily dropping for all mobile game genres. That’s due to the rise of in-game ads as a monetization method.